Content Marketing and SEO
Search engine optimization (SEO) and content marketing are two of the most significant tools available to the modern marketer. We don’t regularly hear these two strategies talked about together. However, an SEO content marketing strategy can really help take your brand’s marketing to the next level.
If you want to get the best results out of your digital marketing campaigns, it’s important that you develop an integrated marketing strategy. This means that you’ll need to get content marketing and SEO working together to help one another. We at Sovereign Software develop an SEO content marketing strategy in the best way to make sure the two are working hand-in-hand.
1. Optimizing Content for Voice Search
Instead of typing keywords into a search box, it’s becoming more convenient to talk to your smart device. In 2002 Google voice search feature launched, it started a whole new revolution. We feel the effects of this monumental shift in technology to this day. More smart speakers in more homes naturally lead to more voice search usage.
2. Long-Tail Keywords using in Content
Did you know that 70% of all online searches use long-tail keywords? With long-tail keywords in your blogging strategy, you’re already looking at less competition in your playing field. Long-tail keywords are longer and more exact keyword phrases that visitors are more likely to use when they’re closer to a point-of-purchase or when they’re using voice search. They are a bit counter-intuitive, at first, but they can be enormously valuable if you know how to use them.
3. Google’s E-A-T Standards with Exceptional Niche Content
Use long-tail keyword in strategic content through as mentioned above. However, creating awseome content is an evolving SEO trend in itself. The latest evolution in content crafting due to Google’s “Medic” update, which implemented changes in the search engine’s core algorithms.
Content creators and marketers: These days, you are what you E-A-T. Google prioritizes content displaying Expertise, Authoritativeness, and Trustworthiness.
4. Rich Content with image optimization
One more content trend to watch out for is SEO-readiness and relevance in non-text content. Later to vague visuals and random stock photos. If images don’t add real value or more information to a page, they’re no longer useful and shouldn’t be there. Images become sleeker and more elegant. Create original imagery. Exclusive images like infographics and simple explainers often have a direct connection to your text content. Name and tag images using relevant focus keywords. Practice logic and common sense when creating filenames and alt tags. Your image descriptions must relate to the text content the imagery is supporting, without including words that aren’t pertinent.
Reduce file sizes so pages load faster. Bounce rates increase with slower page load times, according to Think with Google. Use an image compression tool or plugin to keep your site speedy and efficient. Work with an appropriate file format. Not everything needs to be a JPEG. Sometimes it’s better to use a PNG, GIF or another format to optimize quality, handle transparent elements, bring down file size, or add simple animations.
5. Use Interactive Content
Interactive content doesn’t need to be complicated or complex. According to research, 89% of marketers claim that interactive content is an effective way to differentiate their brands from competitors. On the other side, 90% of B2B buyers claim a preference for visual and interactive content over static counterparts. It is also possible to create interactive versions of ebooks, infographics, lookbooks and white papers.
At Sovereign, we understand the importance and benefits of improving the volume and quality of traffic to your website and use only the latest ethical techniques to help your site rank higher in the search engine results.